{"id":4934,"date":"2019-11-11T11:15:14","date_gmt":"2019-11-11T11:15:14","guid":{"rendered":"https:\/\/www.redpiso.es\/news\/?p=4934"},"modified":"2020-01-16T08:21:11","modified_gmt":"2020-01-16T08:21:11","slug":"recpiso-news-programa-1-la-importancia-de-la-imagen-de-marca","status":"publish","type":"post","link":"https:\/\/www.redpiso.es\/news\/recpiso-news-programa-1-la-importancia-de-la-imagen-de-marca\/","title":{"rendered":"RECpiso News &#8211; Programa 1: La importancia de la imagen de marca"},"content":{"rendered":"<p>Llega un nuevo programa de RECpiso News. En esta ocasi\u00f3n, hablamos del nuevo spot de <a href=\"https:\/\/www.redpiso.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Redpiso<\/a> y de c\u00f3mo de dise\u00f1a una campa\u00f1a de marketing. Conocemos tambi\u00e9n qu\u00e9 se entiende por \u201cimagen de marca\u201d, su importancia, la estrategia que hay detr\u00e1s, c\u00f3mo se hace identificable para el cliente y el empleo de las emociones en marketing. Para ello, contamos con el departamento de marketing de Redpiso: <a href=\"https:\/\/www.redpiso.es\/corporativo\/estrategia-digital-para-real-estate-con-luismi-fernandez\/\" target=\"_blank\" rel=\"noopener noreferrer\">Luis Miguel Fern\u00e1ndez<\/a>, Luis Prado y Marisa Gonz\u00e1lez.<\/p>\n<h3><strong>RECpiso News &#8211; Programa 1: La importancia de la imagen de marca<\/strong><\/h3>\n<p><iframe id=\"audio_44179006\" style=\"border: 1px solid #EEE; box-sizing: border-box; width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_44179006_4_1.html?c1=ff6600\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Llega un nuevo programa de RECpiso News. En esta ocasi\u00f3n, hablamos del nuevo spot de Redpiso y de c\u00f3mo de dise\u00f1a una campa\u00f1a de marketing. Conocemos tambi\u00e9n qu\u00e9 se entiende por \u201cimagen de marca\u201d, su importancia, la estrategia que hay detr\u00e1s, c\u00f3mo se hace identificable para el cliente y el empleo de las emociones en marketing. Para ello, contamos con [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[460,458,459,461,10],"class_list":["post-4934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-marketing","tag-podcast","tag-radio","tag-recpiso-news","tag-redpiso"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RECpiso News - Programa 1: La importancia de la imagen de marca - REDPISO NEWS<\/title>\n<meta name=\"description\" content=\"Hablamos del nuevo spot de Redpiso y de c\u00f3mo de dise\u00f1a una campa\u00f1a de marketing. \u00bfQu\u00e9 se entiende por \u201cimagen de marca\u201d y cu\u00e1l es su importancia?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redpiso.es\/news\/recpiso-news-programa-1-la-importancia-de-la-imagen-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RECpiso News - Programa 1: La importancia de la imagen de marca - REDPISO NEWS\" \/>\n<meta property=\"og:description\" content=\"Hablamos del nuevo spot de Redpiso y de c\u00f3mo de dise\u00f1a una campa\u00f1a de marketing. \u00bfQu\u00e9 se entiende por \u201cimagen de marca\u201d y cu\u00e1l es su importancia?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redpiso.es\/news\/recpiso-news-programa-1-la-importancia-de-la-imagen-de-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"REDPISO NEWS\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-11T11:15:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-16T08:21:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redpiso.es\/news\/wp-content\/uploads\/2019\/04\/Logo-RECpiso-News-para-post-copia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"2300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"REDPISO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"REDPISO\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redpiso.es\\\/news\\\/recpiso-news-programa-1-la-importancia-de-la-imagen-de-marca\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redpiso.es\\\/news\\\/recpiso-news-programa-1-la-importancia-de-la-imagen-de-marca\\\/\"},\"author\":{\"name\":\"REDPISO\",\"@id\":\"https:\\\/\\\/www.redpiso.es\\\/news\\\/#\\\/schema\\\/person\\\/0ad3883162edbf20f2699afd0aaecb48\"},\"headline\":\"RECpiso News &#8211; 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